PRICING YOUR PROPERTY ACCURATELY BASED ON MARKET CONDITIONS AS WELL AS STRATEGICALLY TO SUIT YOUR NEEDS, THEN GETTING IT VIEWED BY AS MANY QUALIFIED POTENTIAL BUYERS AND BUYER AGENTS AS POSSIBLE IS CRITICAL TO A SUCCESSFUL SALE. WE CONSIDER A SALE SUCCESSFUL WHEN YOU, OUR CLIENT, ARE HAPPY! HERE IS HOW WE DO IT!
PRICING: Determing how much to list your home for.
The Comparitive Market Annalysis (CMA):
The CMA is often considered the most important step in accurately pricing your property. The CMA uses comparible properties in your area, both recently sold as well as currently active, to determine the best possible price to list your home for sale. We look at not only the price of these comps but also the number of days on market and volume of active properties available. We only use the most relevant comps available when performing the CMA to ensure we are as accurate as possible with your pricing.
Current Market Season:
In general, a city, region, state or even country may be experiencing a strong housing market, however, that market will still fluctuate up and down throughout the year. When determining pricing, it is important to take into account, along with the CMA, whether the market is sluggish due to fewer buyers and more inventory, or whether the market is hot due to a higher volume of buyers and fewer homes for sale.
Your Expections and Requirements:
Every person or family is situationally different and has different needs and we believe requires these needs to be addressed accordingly. Whether you are selling because of a recent job transfer and need to close quickly, or just wanting to upgrade your home and are in no particular hurry, there are many factors that can affect where your home may need to be priced. We consider these details among the most important when determining your pricing and take the time to ensure all parties involved in the transaction have a clear picture of the expectations from all involved.
MARKETING: Ok, we know the price, now let's get it seen and get it sold!
In this day and age, the internet is the primary method of choice for buyer's searching for a new home. That is why we put a lot of time, focus and energy into making sure your property can be found in multiple ways on the web. When it is time to list, your property will be immediately advertised on the MLS relevant to your area, as well as these well known real estate marketing websites:
Social media is a critical component to effectively marketing a new listing to the masses and one of the fastest ways to get your property alot of views quickly. We utilize various avenues of social media when advertising a property including many of the most popular and viewed portals.
Photography and Staging:
First impressions are everything when trying to sell your home. That is why it is so important to make sure prior to listing your home it is looking it's absolute best. On our end we make sure we are putting your home in it's best light by using proffessional photographers who specialize in real estate photography. These photos are used for all avenues of advertising both on and offline. When necessary, we will also hire a staging company to either furnish and stage your vacant home, or just provide advice on how best to optimize the furniture and features your home already has. Combined, these tools will ensure we are maximizing the views and ultimately the public's interest in your property, leading to a quicker sale.
Open House and Paper Advertising:
To increase the volume of foot traffic in your home and give the public an opportunity to view the property in person, we will schedule open houses and advertise these leading up to the event. This will give the general public, including those who may not have representation or are looking on behalf of a potential buyer the chance to see your home. If and when necessary we will also market your home through direct mail campaigns to broaden the likelihood of a potential buyer in your area seeing your listing.
NOW THAT YOU KNOW HOW WE SELL YOUR PROPERTY, LET'S GET STARTED!
FREE HOME VALUE ESTIMATE
Natalie Russell, Broker/Owner
Jordon Russell, Realtor/Owner